Vice Chairman and CEO Rae Eun Sung of Youngone Corporation Group discusses her vision for a corporation that will last for the next hundred years Founded in 1974, Youngone Corporation was a pioneer to build the outdoor market in Korea. The corporation is well known to the public with its brand The North Face, but not many know that Youngone Corporation not once had a deficit, or the fact that it began to invest abroad from 1980, the first among those in the industry. It is now a successful global corporation of 90,000 employees, with world’s biggest manufacturing facilities in Bangladesh, Vietnam, El Salvador, and Ethiopia. Chairman Ki Hak Sung has always stood by his business philosophy to be sincere, just, and true, and to always put people first. The book depicts how Chairman Sung taught his daughter, Youngone Holdings’ CEO and Youngone Corps’ Vice Chairman Rae Eun Sung, about business and management. Vice Chairman Sung recalls the memories from her childhood, following her farther to the factories and the essence of business she learned from then on till today, as well as episodes from her 21 years of experience in the field.